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Price type key:
Federal Supply Schedule (FSS): generally available to all Federal Govt agencies /
'BIG4' prices: VA, DoD, Public Health & Coast Guard only /
National Contracts (NC): Available to specific agencies
71800-0031 Market Analysis and Financial Projection
The drug associated with NDC 71800-0031, identified as Lubricant Eye Drop (containing Propylene Glycol 0.6 g/100ml), is part of the expanding global eye drops and lubricants market. Below is a detailed analysis of its market positioning and price projections:
Market Analysis
Industry Growth Trends
Market Size and Projections:
The global eye drops and lubricants market was valued at $21.3 billion in 2024, with projections to reach $31.5 billion by 2033, growing at a CAGR of 4.21%[19][23][24].
The OTC dry eye drops segment alone is expected to grow from $3.49 billion (2024) to $3.79 billion (2025) at an 8.6% CAGR[25].
Key Drivers:
Rising prevalence of dry eye syndrome (affecting ~95% of post-laser surgery patients)[21].
Increased screen time, aging populations, and comorbidities like diabetes[19][20].
Demand for prescription and OTC solutions for redness, allergies, and post-surgical care[23].
Competitive Landscape:
Dominated by major players like Novartis (Alcon), Johnson & Johnson, and Bausch & Lomb[19][23].
Innovida Pharmaceutique (NDC 71800-0031’s manufacturer) is a smaller player, suggesting niche competition[13][15].
Price Projections
Factors Influencing Pricing
Inflation and Production Costs:
3.81% drug price inflation projected for 2025 may lead to moderate annual price increases[3][22].
Supply chain optimizations and regional manufacturing hubs could offset costs[3].
Regulatory and Policy Changes:
Potential shifts in U.S. healthcare policy under new administration could impact reimbursement structures[3].
Market Competition:
Competitive pressure from established brands may limit aggressive pricing[19][23].
Opportunities and Challenges
Opportunities
Challenges
Expanding into emerging markets
Reimbursement hurdles for Rx products
Partnerships with telehealth platforms
Competition from generics/alternatives
Digital health integration for adherence
Regulatory scrutiny on pricing
Strategic Recommendations
For Innovida Pharmaceutique:
Explore value-based pricing models to justify premium positioning.
Invest in real-world evidence to demonstrate efficacy in chronic dry eye management.
For Healthcare Providers:
Advocate for insurance coverage to improve patient access.
For Payers:
Develop tiered reimbursement plans to balance cost and therapeutic value.
Key Takeaways
NDC 71800-0031 operates in a high-growth market driven by demographic and lifestyle trends.
Prices are likely to rise ~3–4% annually, aligning with broader pharmaceutical inflation[3][22].
Strategic differentiation through targeted marketing and digital integration could enhance market share.
"The integration of drugs with digital health technologies could enhance the value proposition of ocular therapies." – Industry Report[23].
This analysis synthesizes market trends, competitive dynamics, and economic factors to outline a roadmap for stakeholders associated with NDC 71800-0031.
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